4 Tips For Pricing Your House In Roswell

Pricing your house right is the most important step in the sale process, as well as your most effective marketing tool. If your house isn’t priced to sell, chances are it will languish unsold on the market- which further decreases your chances of making a sale at or near the price you need. You will, of course, need to run a comparative market analysis, but don’t neglect to deploy the other effective pricing strategies. With that in mind, we offer these 4 insider tips for pricing your house in Roswell.

1. Price Competitively

Pricing competitively is the first and perhaps the most important step in pricing your house in Roswell. You don’t want to price either too high or too low – because the end result is the same. If you price too high, buyers will be put off, and your house won’t sell. And then when it sits unsold on the market, other buyers will think something is wrong with it. If you price too low, your house won’t sell because buyers will automatically think something is wrong with (not to mention the money you’ll lose it does sell when priced too low).

The trick is to see what similar, comparable homes are priced at and have recently sold for in your neighborhood and immediate area. This is what a comparative market analysis examines in order to help you price competitively at fair market value. Keep in mind, too, that the season and local market conditions have a lot to do with what a competitive price will be. Your agent can be a valuable asset in helping you price competitively. (You can discover more by calling (404) 964-2267.)

2. Price Strategically

After determining a competitive price, you need to think about strategically pricing your house inRoswell. This means finding the target buying audience’s price range and then getting the most out of pricing within that range to maximize both selling power and profit. This also means making the most of price ranges at online listing sites. These sites allow buyers to search for homes within a certain price range – setting search parameters at a minimum and a maximum price. What you should do, then, is price your house near the top limit within the appropriate range. If you priced at the lower end of the next incremental price range up, you’d lose out on many potential buyers.

3. Use Value-Range Pricing

Value-range pricing is another strategy for pricing your house in Roswell that can garner you more showings and higher bids. Here’s how it works: you set a price based on what you would sell for right now, today if a buyer whipped out her checkbook and wrote you a check on the spot. Then, you select another lower price that you wouldn’t reject outright but would use as a negotiating starting point to work toward a better price somewhere in the middle. And then, instead of listing your house at a specific price, you list it for a price range (which you just determined with the two prices) – for example, between $125,000 and $129,000.

4. Avoid Century Pricing

It works in retail, and it also works in real estate for effectively pricing your house in Roswell. And that is avoiding century pricing – or avoiding round numbers in pricing. There’s a good reason all the products in your supermarket are priced at something like $5.95 or $10.99. It has the psychological effect of making consumers perceive the price as significantly lower than $6.00 or $11.00 – even though there’s only a penny’s or a few pennies’ worth of difference. So if you want to get close to $150,000 for your home, price it at, say. $149,500 or even $149,999. Buyers will see it as more affordable than $150,000. (Just make sure to avoid weird number like $148,753.)

Bonus Tip

Last, we have a bonus tip that could turn out to be the most important: use a qualified local real estate agent. Local markets can vary widely – even from neighborhood to neighborhood – and, as a result, there are a host of local and micro factors that can and should influence your strategy for pricing your house in Roswell. Find out how our agents can help you price to sell. Contact us today! (404) 964-2267

Contact us to learn more about pricing your house in Roswell! (404) 964-2267

Tania Gardere MacLeod

Roswell’s Perfect Spot Top Producing Real Estate Agent & Lacrosse Mama IT'S THE PERFECT SPOT Hi, I’m Tania (pronounced Tan - like a SUN-TANya, not TONya). Not to digress, but I get this question all the time. My husband Doug & I have lived here in Roswell since 2002 and we have 1 son and 3 girls. All of them play lacrosse, so when I’m not out showing and selling houses, doing walk throughs, attending closing celebrations, taking continuing education classes, attending seminars, watching HGTV or jogging with my dogs, you’ll find me on the side lines of a lacrosse field cheering for my kids and their teams! I’ve been in Real Estate right here in Roswell since 2007. Currently, I average about 95%+ of my business comes from referral, so it’s critical that I connect with my clients from the beginning and spend some time discussing what their goals are, so we can create a plan that makes sense for them. I’ve been able to sell homes for more money and in less time than the average agent in Atlanta. That means your house is on the market for less time, so you can move on to your next phase of life... and have more money too! Being in the top 10% of all real estate agents in Atlanta, means I’m doing more business so I deal with the majority of bumps that can come up during a transaction so that we are better prepared how to handle anything that comes our way. This is the biggest investment for most of us, and I want this to be a great experience for you too! I’m not a transactional real estate agent, I’m a FULL - SERVICE RELATIONAL REALTOR®. I am here to help you and your family (including your family pets! ) through the entire process, well before it’s time to put your house on the market to sell or time to buy a new house, and well after we’ve close on your new perfect spot to call home. Sometimes we need to come up with a plan to save up for that dream house for a year or two or even work with my lenders to craft a credit repair or improvement plan so you qualify for a better loan option and rate. Often times, my buyers have to sell first, but they don’t want to put their house on the market before they find the perfect spot to call home and buy. So we have a vicious cycle of not enough homes (or the right homes) on the market when you need to buy. Don’t worry, this is where my networking skills really help you out. I keep a secret list of homes not on the market. And many times, you can tell me a specific neighborhood you want to live in, and I can FIND someone who might consider selling to you. I go the extra mile to make sure we find or sell your perfect spot to call home. I’m your life time real estate advisor! Many referred to me as the high energy Roswell Real Estate Expert. It's where I live, work and play!

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